The Enterprise Library board has today given its stamp of approval to a change in the organisation’s trading name to Interactyx. The decision has been taken to reflect the interactivity of the company’s product portfolio.
Speaking after the move was ratified at an Extraordinary General Meeting in London, Managing Director, Duncan Crole, said: “Interactyx has been chosen because the interactivity of our flagship product, LiveEcon, is its core strength. The X and Y in Interactyx also mirror the X and Y variables on the graphs which are an integral feature in LiveEcon and we feel the change shows how the company as moved on. We believe this decision will also prove important as we expand internationally.”
Interactyx is enjoying considerable success at home and abroad, with 17 UK universities using the first product in the LiveEcon series, Macroeconomics. It has also been adopted in institutions in Australia, India and Europe and is being launched in the USA later this year. A second product, Microeconomics, will hit the market in June followed by Quantitative Methods in the autumn. |
